Cookie Policy
Last updated
This page lists every cookie and browser storage item the Minnow Pet Treats website uses. The Site is run by Sniff & Shift LLC. For the full picture of how we handle information, read our Privacy Policy.
What cookies and browser storage are
A cookie is a small text file a website saves in your browser. Browser storage (often called localStorage) works in a similar way but stays on your device and is not sent with every page request. Both let a site remember things between pages.
Always on: needed for the Site to work
| Name | Set by | Type | Purpose | Lasts |
|---|---|---|---|---|
| mp_consent | This Site | Cookie | Remembers whether you accepted or declined analytics. | 180 days |
| mp_adclick | This Site | Cookie | Only after you accept analytics and only if you arrived from a Sniff & Shift Google ad: holds the ad click identifier so it can be added to the checkout link. Deleted if you decline, reset, or send Global Privacy Control. | 90 days |
| mp_cart_v1 | This Site | localStorage | Keeps the items, sizes, quantities and any purchase option in your cart. No personal information. | Until you empty the cart, check out or clear site data |
| mp-theme | This Site | localStorage | Remembers light or dark mode. | Until you clear site data |
| mp_utm | This Site | sessionStorage | If you arrived from a link with campaign tags (for example one of our ads), remembers those tags (source, medium, campaign name) for this tab so the checkout link can carry them. No personal information. | Until you close the tab |
| mp_adclick | This Site | sessionStorage | If you arrived from one of our Google ads, holds the ad click identifier for this tab only. It is not sent anywhere and not kept after the tab closes unless you accept analytics (see the mp_adclick cookie above). | Until you close the tab |
Only after you accept analytics
| Name | Set by | Type | Purpose | Lasts |
|---|---|---|---|---|
| _ga | Google Analytics | Cookie | Tells visits from the same browser apart with a random id. | Up to 2 years |
| _ga_ followed by an id | Google Analytics | Cookie | Keeps track of the current session for our Google Analytics property. | Up to 2 years |
| mp_sid | Sniff and Shift analytics (bundles.sniffandshift.app) | localStorage | A random id so our own analytics can group page views into a visit. It holds no name, email or IP address. | 30 days in your browser; records on our side are deleted after 395 days |
Ahrefs Web Analytics, which we also use only after you accept, does not set cookies. Analytics are off by default for every visitor until you select Accept.
When you follow a link to sniffandshift.com, Google Analytics adds a _gl code to the link so your visit continues on the store. That is a link parameter, not a cookie on this Site.
Cookies on sniffandshift.com
Checkout, sign in and accounts take place on sniffandshift.com, our Shopify store. Shopify and the store set their own cookies there, described in the store Privacy Policy and in Shopify's cookie list at https://www.shopify.com/legal/cookies.
Changing your choice
- Use the reset button on Your Privacy Choices. It clears your choice, deletes the _ga cookies and mp_sid, and shows the banner again.
- Turn on Global Privacy Control in your browser. Analytics will not load on this Site at all while it is on. (Do Not Track also starts analytics off, but an Accept you choose yourself turns them on.)
- Clear this Site's cookies and site data in your browser settings. This also empties your cart.
- Most browsers let you block cookies. If you block the cookies in the first table, the cart and your banner choice may not work.
Questions
Email support@sniffandshift.com or call (267) 883-4431.